The Rubicon Project
has joined AOP as an Associate Member.Rubicon
works with more than 1,500 publishers
to increase the monetisation of online advertising space that goes unsold, across a fast-growing number of global ad networks.
Its Ad Network Optimisation (ANO), powered by patent-pending SmartMatch™ technology
, uses billions of pieces of proprietary market data to match each online publisher advertising impression to the best money-making opportunities from online advertising networks.
Reaching more than 500 million unique users, the Rubicon Project is one of the largest sources of advertising inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks and other resellers, many exclusive, around the world. The unique combination of demand optimization and SmartMatch™ technology
technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers. The Rubicon Project
also offers a brand protection programme to resolve issues of online advertising quality, channel conflict and online advertising network serving speed.
Jay Stevens, Vice President and General Manager, International said: “We are delighted to join AOP, to engage even more deeply with the publisher community in the UK, express our commitment to the industry, and also benefit from AOP’s research. ”
“Publishers are looking for ever more innovative strategies to maximise online revenues, and the Rubicon Project hopes to play a key role in this rapidly evolving area.”
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