The Rubicon Project
has appointed Julien Gardès from 24/7 Real Media to work with premium online publishers in French-speaking markets to leverage REVV, Rubicon’s yield optimisation platform, in order to safely, effectively and efficiently monetise their digital advertising inventory.
This will include advising them on the use of new monetisation technologies including Protected Real-Time bidding (RTB) alongside existing sources of demand for their inventory, ensuring each ad impression is sold through the best channel for the highest price possible, while protecting their brand.
Commenting on the appointment, Jay Stevens, General Manager and Vice President International at the Rubicon Project, said:
“We see increasing demand across Europe for the REVV platform to optimise publisher revenues and yield. In France, agencies and their trading desks are starting to adopt programmatic trading methods, creating an opportunity for leading publishers to increase their revenue and access new sources of demand. It’s a business Julien understands extremely well and, in using his years of experience of working with leading French websites, he will be able to advise publishers on the best ways for them to maximise their online revenues.”
Julien brings many years of online media experience to the Rubicon Project’s team in France. He joins from WPP-owned 24/7 Real Media where he spent two years working with publishers and ad sales houses. He managed the French ad serving business unit and served as Co-President of TASC, The Ad Serving Club, in France. Prior to that Julien worked at ValueClick Media as Head of Operations and Publishers where he defined the company’s strategy for online display advertising formats including CPM, CPC, retargeting and behavioural targeting. He spent five years before that at online performance advertising network, MIVA, joining as Head of Business Development and working his way up to Joint Managing Director with clients including Voyages SNCF, Le Monde, Libération, Caradisiac, Doctissimo, Eurosport.
He will be based in the Rubicon Project’s office in Paris working alongside Fabien Magalon and reporting into Justin Thomas, Sales Director EMEA at the Rubicon Project.
The Rubicon Project is an Associate Member of AOP
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