AOP Associate Member the Rubicon Project
has added two new hires to continue building its European operation.
Leon Siotis will have responsibility to maximize the Rubicon Project's relationship with the leading online advertising networks in the UK, while Jana Jakovljevic will be leading the same efforts with advertising networks across EMEA.
Jakovljevic and Siotis join from Fox Interactive Media where they both worked in the network performance team. They will report into Oli Whitten, Director of Ad Network Development for EMEA at the Rubicon Project, sourcing campaigns for the Rubicon Project's global publisher clients by establishing and expanding relationships with advertising networks, ad exchanges and ad sales representative firms.
Jakovljevic and Siotis will match traffic with the best advertising network partners to increase the effective rates (eCPMs) for publishers as well as using targeting technologies including behavioural, geographic and contextual targeting to increase their revenue.
Jana Jakovljevic brings four years of European online advertising network optimisation experience to the company. She spent two years monetising unsold inventory for MySpace across EMEA through online advertising networks and generating new revenue streams for emerging markets.
She negotiated contracts and pricing models and appointed third party site representation firms which collectively doubled MySpace's effective cost-per-thousand (CPM) across Europe.
Leon Siotis spent two years monetising all non-guaranteed inventory across Fox Interactive Media sites including IGN, MySpace, AskMen.com and Rotten Tomatoes, online and on mobile. Whilst there he increased effective CPMs across all non-guaranteed inventory by eighty per cent.
Prior to that, he worked at Advertising.com as an account manager working with publishers across Europe on multiple products such as behavioural targeting and video advertising.
Earlier this month the Rubicon Project created REVV for publishers
, a platform that gives publishers control and visibility to best manage their direct and indirect inventory, and match every impression with the highest paying demand source.
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