Ad technology company and AOP Associate
member The Rubicon Project
, has announced its acquisition of Fox Audience Network (FAN), as well as $18 million in funding.
The purchase accelerates the Rubicon Project’s plan to deliver premium online publishers the most complete, end-to-end display advertising platform. As part of the deal, News Corporation will receive a non-controlling minority equity stake in the new combined entity.
"There is great synergy across the technology and market vision of the two companies and teams. Backed by News Corporation’s support, FAN’s talented engineering team has developed unique, industry-leading display advertising technologies," said Frank Addante, CEO and Founder of the Rubicon Project.
"Combining the technology with our market share and financial strength we now have everything we need to successfully execute our vision." Read the full Press Release
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