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Rubicon Project Launches First Mobile Private Marketplace Solution

Rubicon Project today announced an industry-first mobile private marketplace solution through Connect. The latest Connect enhancements enable Rubicon_logopublishers and buyers to easily classify and discover premium mobile inventory by platform (phone or tablet) and mobile operating system (iOS, Android, Blackberry or Windows). “The explosion of mobile users represents an enormous opportunity for advertisers and publishers alike,” says Josh Wexler, General Manager Mobile, for Rubicon Project. “But buying and selling mobile advertising is often complex and challenging, particularly for premium advertising. Many publishers lack the resources to sell their premium mobile ad products directly, and many buyers are struggling to find quality mobile inventory at scale. Connect makes it simple for sellers to package premium inventory, easy for buyers to find it, and efficient for both parties to reach agreement and execute, thanks to its streamlined workflow.” Rubicon Project’s automated advertising platform is used by over 500 of the world’s premium publishers to transact with more than 140,000 advertisers across a massive and immensely scalable marketplace, and Rubicon Project’s customers include: eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and legions of other Fortune 500 companies.