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Rubicon sell side platform announces new features

Rubicon ProjectRubicon Project, the online advertising technology company, has announced new features for its trading platform at the Real Time Trading Summit (#RTTS12) in New York.  All three products are designed to increase revenue for publishers on the REVV Real Time Trading Platform:
  • REVV Connect – Enables publishers to package inventory, negotiate and execute advertising campaigns, access performance reporting, and manage billing.  REVV Connect allows publishers to attract real time buyers to run brand campaigns on premium inventory, and enables publishers to create custom Marketplaces to attract high CPMs and simultaneously provide better performance for Buyers. 
  • REVV OS – Puts publishers back in control of revenue operations with a real-time dashboard view of all revenue.  REVV OS integrates with the vendors and systems the publisher selects to present insights into total online revenue, spend by each advertiser, and trend data. Publishers will be able to make better informed decisions, react faster to issues and opportunities and reduce the costs of managing many complex systems and vendors
  • REVV Creative Control – Makes it safe for even the most brand sensitive publishers to transact in a real-time trading environment. REVV Creative Control enables publishers to go a step beyond traditional advertiser level blocking and allows them to pre-approve and classify each individual advertising creative in real time.   REVV Creative Control should open up more premium inventory – much of it never previously available in the automated trading marketplace – to real trading buyers.
      “Real Time Bidding (RTB) has had a dramatic impact on digital advertising and we have seen tremendous growth over the last year,” said Frank Addante, CEO and Founder of the Rubicon Project.  “Rubicon Project’s  Real Time Trading platform turns everyone into a bidder. It incorporates not only RTB bidders, but also turns every ad network into a bidder as well as activates self-serve advertisers as bidders.  The end result is great access to buyers providing for greater liquidity at lower cost of operations.” REVV Creative Control and REVV OS are available now and REVV Connect will be offered to the premium publishers on the REVV platform over the coming months.  Recordings of the Real Time Trading Summit, including product demonstrations, are available here  and all videos will be made available on Rubicon Project’s website in the coming weeks. Rubicon is an Associate Member of AOP.

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