William Salmon-Lefranc recruited from Criteo, Alison Hart and Daniel McKay appointed to be demand account managers, UK, Julian Savitch-Lee takes new demand support role The Rubicon Project
, the advertising technology company, is ramping up its trading desk operations in Europe in order to handle the increased demand for online inventory from the Rubicon Project’s premium publishers and improve the support the company provides to its demand partners.
The new team, led by Jana Jakovljevic, will work with more than 160 demand partners across Europe, including online advertising networks, agency trading desks and online advertising exchanges, to ensure each advertising impression is sold through the best channel at the right price, for premium publisher using REVV, Rubicon’s yield optimisation platform. Rubicon Project Trading Desk EMEA Team
Commenting on the new team and restructure, Jay Stevens, GM & VP International
explains, “The demand landscape is growing fast in Europe and becoming increasingly complex and fragmented as ad networks develop in new markets, DSPS grow in numbers, and agencies develop their own trading desks. We have built a strong, motivated and personable team combining analytical skills, with industry knowledge and business acumen to source demand and improve yields for over 450 premium publishers in more than 100 countries.”
“Highly-skilled and knowledgeable, Jana Jakovljevic has six years of experience and strong relationships across EMEA. She will ensure they work together to deliver excellent service to the Rubicon Project’s demand partners whilst increase revenue for premium publishers using the REVV platform around the world.”
William Salmon-Lefranc joins from Criteo to be Demand Account Manager with a remit to source campaigns for the Rubicon Project’s premium publishers across EMEA. Fluent in French, German and English, he spent a year as a Business Development Executive at Criteo. Prior to that he worked as a Marketing Brand Analyst at media agency, IP-Network in Paris and as a Research Assistant at the European Commission in Brussels before that.
Alison Hart and Daniel McKay are appointed as Demand Account Managers focussed on the UK market for online publishing inventory. They will match publisher traffic managed on the REVV for publishers™ platform with demand partner campaigns based on geographic, contextual, technographic and demographic targeting goals, impression volumes and effective CPM performance. Hart is promoted from an internal position whilst Daniel McKay is recruited as a graduate trainee. Highly analytical, he recently completed a Masters in International Business and Finance at Henley Business School. The team will report into Jana Jakovljevic, who joined the Rubicon Project in 2009 from MySpace where she spent two years as network sales manager.
Julian Savitch-Lee moves roles to be Demand Development Manager to monitor buy-side activity and identify revenue opportunities for demand partners. He will offer counsel to the trading desk team and provide support for buy-side partners across EMEA and work closely with current and new demand partners offering specialist training and operational support on the Rubicon Project’s automated buying platform, REVV for demand
. Also reporting into Jakovljevic, he joined the Rubicon Project eighteen months ago after working in online advertising at Microsoft and Gumtree.
The EMEA network trading desk will be based in the Rubicon Project’s London office. The company is recruiting for more yield managers and traffickers. General Manager and Vice President International of the Rubicon Project, Jay Stevens will be speaking at the Exchangewire Ad Trading Summit
in London on 20th
September and the Rubicon Project will be exhibiting at dmexco
, stand A048, in Cologne on 21st
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