Maxifier, a provider of programmatic premium optimisation, today announced the promotion of Roger Williams as Chief Marketing Officer
, bolstering the company’s executive team. Williams, who has served as Maxifier’s Senior Vice President of Marketing since joining the company in December 2011, is responsible for overseeing Maxifier’s global marketing and communications activities, and developing strategies for driving and enhancing the recognition of the Maxifier brand and its solutions.
Williams brings more than 20 years of marketing experience to this role. Prior to joining the Maxifier team, he was Director of International Marketing at AudienceScience, where he was responsible for marketing in Europe and Asia. During his time at AudienceScience, Williams launched the company’s business in Japan and led the rebranding of wunderloop to AudienceScience Deutschland. He has also served as the Director of International Marketing at Right Media, a Yahoo! company.
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