Last day for early booker at next week's AOP Forum

How do publishers gain true insight into shifts in user behaviour and use this for business advantage? And what are the challenges for researchers in delivering usable data from multiple channels?

These are the questions we'll be asking at next week's AOP Forum, on Wednesday 17th November - Early booker rate ends today - book your place online now or find out more.

Event Schedule & Presentation Details

2.00 pm - Registration

2.30 pm – Chair's Introduction and Overview
Derek Jones, Managing Director, MediaTel

2.40 pm - Contextualising The Digital Space
The impact of changing online behaviour on brands
Richard Asquith, CEO of Kantar Media TGI & Custom / Trevor Vagg, Director, Kantar Media Custom (Find out more about these speakers.)

• The evolving role digital media play in people’s lives
• Why online consumers behave as they do - attitudes, values and needs driving engagement
• Monitoring and predicting behavioural trends - mobile, on demand TV and willingness to pay for online content
• The future evolution of the digital space and the challenges for brands seeking consumer engagement

3.00 pm - Marketing to new audiences on new platforms
Scott Thompson, Head of Digital Research, Starcom Mediavest Group

• Moving from building cross-platform plans to telling trans-media stories
• Turning insight into action
• Maximising actionability with new industry intelligence sources
• The importance of collaboration

3.20 pm - Coffee Break

3.40 pm - Cutting through the data jungle
Creating a Single Source Panel to produce actionable business strategies
Case Study: Single Source Panels today and tomorrow
John Butler, Head of Communications & Media, dunnhumby

• Extracting insight to transform consumer relationships
• What data you need
• What questions you must ask
• Organisational structures to help put insight into action

4.00 pm - ITV’s got the X Platform Factor - Case Study: ITV Online
Suzanne Lugthart, Head of Online, VOD & Platforms Research & Insight, ITV

• Measuring TV programme brands’ total cross platform consumption
• Understanding consumers’ cross platform journeys across a week / a series
• Revealing the benefits of cross platform distribution for publishers, audiences, advertisers

4.20 pm - Panel Debate and Q&A

5.00 pm - Drinks reception and networking

5.30 pm - End

Early booker rate ends today - book your place online now

Supported by

Event Sponsor: Kantar Media


Media Partner: Research Magazine

AOP Events so far in 2010

Early booker rate ends 11th November - full booking rates are £125+vat for members and £225+vat for non-members.
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