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Real-time bidding to see fastest growth in UK

PubmaticResearch from Pubmatic and IDC says UK RTB growth until 2015 will outstrip US, France and Germany PubMatic, an ad revenue optimiser for digital publishers, has released a study conducted with research firm IDC suggesting that Real-Time Bidding (RTB) will amount to $6.47 billion in ad spend by 2015 in the U. S. and major markets in Western Europe. Download PubMatic’s Ad Revenue Report here The IDC research analyses the state of RTB across the US, France, Germany and the UK. It estimates the current and past spending on RTB-based display ad sales and forecasts yearly growth until 2015. Relative RTB growth by countryHighlights
  • RTB-Based Spending: By 2015, RTB-based spending will stand for 27% in the United States (up from 10% in 2011), 25% in the UK (up from 6%), 21% in France (up from 4%) and 20% in Germany (up from 4%). Total spending on RTB in the US will reach $5.1 billion; $680 MM for the UK; $219 MM for France; and $495 MM for Germany.
  • Expected Growth: Display advertising sales based on RTB will experience strong growth until 2015 in the US (71% from 2010-2015), the UK (114%), France (103%) and Germany (99%).
  • Direct vs. Indirect Sales Related to RTB: By 2015, the majority of indirect ad revenue volume will be traded using RTB in the US and the most developed European markets. By 2015, RTB-based direct sales will contribute to 15% of total RTB sales in the US, 7% in the UK, 14% in Germany, and 13% in France.
Methodology Information for the Ad Revenue Report was gathered by IDC through multiple sources including in depth interviews with senior online advertising industry executives in the US, UK, France and Germany as well as IDC’s own proprietary research. IDC uses a predictive model to forecast RTB data. Download the full IDC report here. RTB growth in UK to 2015 About PubMatic PubMatic’s ad management and monetisation technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Clients include The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10. PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia. Pubmatic is an Associate Member of AOP.

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