, the Real Time Bidding (RTB) platform provider that helps publishers to monetise their digital assets, today published impressive Q1 financial results
, citing its focus on mobile and programmatic premium content as a key driving force behind the company’s success.
Results include an 18,000% year on year increase in publisher revenue in the area of Private Marketplace (PMP)
, with Kirk McDonald, PubMatic’s President also singling out mobile as a key area for growth:
"We started focusing [on mobile] about a year and a quarter ago, [and] we've seen a huge growth in that adoption. More publishers are pushing their mobile inventory in this direction, which bodes well" for the future.”
McDonald also notes that publishers have taken a "lean forward" approach towards programmatic advertising, saying that even the language within the publishing industry has changed from speaking about it secondary to more integrated and hands-on.
The full press release detailing PubMatic’s growth can be viewed here