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Publishers Switch to the Cloud

Krux, a global provider of cloud-based data management solutions, announced today that top media owners across Europe have chosen its Data
Management Platform (DMP) to help them to protect, manage and monetise their audience data. They have also announced the appointment of Richard Foster, formerly of Future Publishing, to recruit and lead a new EU team headquartered in London. Following explosive global growth in 2012, Krux has now secured contracts with key media owners across Europe including, Axel Springer Media Impact, the Financial Times, IDG UK, Spil Games, Sanoma Media and the Telegraph Media Group. These leading digital media owners chose Krux for its powerful analytics and segmentation engine, its ability to ingest and make actionable both online and offline data and its proven ability to seamlessly scale to meet the demands of their businesses. "We are delighted to partner with Krux as we continue to build out our audience-centric advertising capabilities,” said Jon Slade, commercial director, digital advertising at the Financial Times. “FT.com has always put audience targeting at the front of our market proposition, and Krux can help us take that to the next level as we combine multiple data points from across our operation to create highly valuable audience segments for our clients." “Krux’s proven cloud-based data management platform and market neutral positioning make it a natural solution for the publishing, marketing and content community throughout the European Union,” said Richard Foster. “I look forward to supporting our existing European clients and recruiting a strong team to build Krux’s international presence in the market.” Richard was previously the UK managing director for TRUSTe providing technology solutions to help media owners to ensure compliance, and build trust in targeted advertising and prior to that, digital director at Future Publishing, where he launched a dedicated data team, becoming one of the first media owners in Europe to directly trade data with the major trading desks. Richard’s career also includes the roles of UK managing director at AudienceScience and the commercial director at 24/7 Real Media UK and Excite UK. He has print publishing experience with The Economist and The Guardian.