The 39th World Magazine Congress
took place in Rome this week, with Publishers from around the world gathering to discuss the future of the
international publishing industry.
The event proved to be one of the most exciting and successful World Magazine Congresses of all time, with over 700 delegates in attendance and the new Chairman of FIPP – the International Magazine Media Association – announced as Burda International’s Fabrizio D’Angelo
The resounding theme from the conference was a digital first strategy towards magazine publication, with a shift in emphasis from mere ‘migration from print’ to building brands and audiences across multiple channels.
"The transition to digital has been a long road for us,” said Rupert Heseltine, chairman of Haymarket Media Group, UK
. “Haymarket Media Group ventured into the digital space in 1999, but it wasn’t until 18 months ago that they made it a strategic mission to become digital-first.”
“You’ve got to keep trying. Keep trying, keep innovating,” said Heseltine. “If you lead a business, ask yourself if you’re willing to change. Change comes from the top.”
Further news and research from the Congress can be accessed via the FIPP website here