Association of online publishers Helping media owners build better digital business

The Secrets of Product Success - last chance to book

Now is your last chance to secure a place for the Secrets of Product Success - taking place tomorrow, Thursday, 9 December

Event Focus

The internet has turned the UK media product model upside down.

No longer about assembling items into a finished package to be sold on a newsstand or broadcast, today's media are required to open on-going conversations with the user, and to continue developing their product with them.

In order to do this effectively, organisations need to carefully consider how to best manage their product development process and structure or restructure accordingly - this forum looks at the state of product development in UK media today.

Speaker and Presentation Details

Structuring for success - the current picture of product development within UK media organisations
Nic Newman, former Head of Journalism Products, Future Media, BBC
* Overview - different approaches within UK media
* Impact of lack of common standards
* Essential elements for successful product development
* the optimum structure for effective management - Who should be in charge

Introducing user-centred design in publishing – Case Study: carbuyer.co.uk
Paul Lomax, Chief Technology Officer, Dennis
* Overview of the user-centred design process
* Lessons learned launching carbuyer.co.uk
* The role of Product Manager in UCD
* Dealing with stakeholders and HiPPOs

Being Lean and Agile - streamlining the R&D process
Marc McNeill, Head of Experience Design, ThoughtWorks
* Bridging the disconnect between idea and implementation
* Opening the IT bottleneck - delivering speed and flexibility
* Engaging with customers to test, learn and deliver
* Providing comfort in failing fast

Technology Companies getting it right Case study: eBay
Anojan Abel, European Product Manager, eBay
* Structuring for success - the eBay model
* Working cross-functionally while separating functions
* Best practice that can applied to digital media
* Developing for multiple devices

Liberated product development in action. Case Study: Channel 4
Marc Haefner, Product Manager, Channel 4 Online
* Defining a product
* The business case for re-design
* Members and roles of project team
* The Eight Step Process

‘The Secrets of Product Success’ takes place this Thursday from 2pm at Olswang, High Holborn.

Find out more about the event.

Tickets are £125+vat for AOP members, £225+vat for non-members.

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