Established newspaper publishers were the big winners at AOP’s awards for online excellence last night, demonstrating how far traditional publishers have developed content beyond the printed page.
FT.com, GazetteLive.co.uk, Guardian Unlimited, Telegraph.co.uk and The Sun Online walked off with nine awards between them, indicating how far their publishing models have developed in the past year. Guardian Unlimited scooped the most awards on the night, coming away with three, for Podcast, Digital Creativity, and Innovation, for SecondFest. Meanwhile The Sun Online took gongs for Design and Usability and Use of Video, GazetteLive.co.uk won Website and Online Community of the year, while FT.com was awarded Consumer Editorial Team.
Telegraph.co.uk walked off with the prestigious prize for Consumer Publisher of the year. The judges said: “the Telegraph has led the way this year with the bravest attempt yet to re-engineer its complete organisation, a restructuring which reflects the importance of its online offering.”
Reed Business Information was rewarded for its “long-term vision and strategy… good use of UGC along with effective on and offline integration” with the award for Online Publisher – Business.
However, it was not only established print brands that thrived. Other well-known broadcasters also took home awards, with Channel 4 winning accolades for Cross-Media Project, for Lost Experience, and Launch, for 4oD. Pure online publishers also flourished at the awards, with significant wins for CNET Networks UK, who bagged AOP awards for Editorial Team – Business for silicon.com and Website – Business for ZDNet.co.uk.
Other winners this year included Condé Nast Interactive for Online Sales Team, and Emap and Xbox 360 FHM for Commercial Partnership.
The AOP Awards received a record number of entries this year, over 320, up almost 50 per cent on 2006. The judging period was from July 2006 to July 2007.
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