The Association of Online Publishers (AOP) UK relaunches its website from w/c 27 April 2009. The site www.ukaop.org.uk redesigned by Red Snapper will offer a much more streamlined user experience with improved navigation and usability. The launch ties in with the revised logo in a single colour and simplified look.
Liz Somerville, Acting Director of AOP said, "We're delighted with the new-look AOP website. The principle aim of the redesigned site is to provide our members with a more dynamic, effective, and usable resource and we’ve delivered a much more intuitive, user-friendly site, since we have the most discerning audience to please - UK online publishers!"
"While there has been a lot of work on the ‘back-end’ which allows much more use of video, photographs and flexibility in how we display and tag our content, in reality our members should experience a quicker, simpler way of navigating to the parts of the site they need immediately. Members can also contribute content by submitting news, press releases, research and case studies directly through the members’ area." Liz concluded.
- Flexible and dynamic homepage
- A roll-over ‘viewing pane’ to highlight key events
- A bespoke eCommerce system which will allow members to book places for any AOP events and awards with a greater flexibility for payment options
- Improved 'Topic Search' feature allows members to drill down by content by subject directly from the homepage
- Improved classification and tagging of all content allows 'suggested' related articles, enabling associated subject press releases provided by members and case studies from supplier/associate members to be highlighted and flagged up throughout the site relevant to the item being looked at
- The home page calendar is also customised to each registered user for added convenience, enabling them to view relevant meetings, add them directly to their outlook calendar, join LinkedIn discussions and explore other AOP activities
- The site will provide an improved member showcase area, browsable via the homepage, with dedicated 'content areas' in the showcase area for supplier/associate members
- Interactive polls will be a new -to be added shortly- feature of the site
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- The AOP site was redesigned by Red Snapper (http://www.redsnapper.net/) who have worked with BBC Worldwide, GlaxoSmithKline, TradeDoubler and Evening Standard
- The AOP first launched as a trade body (and its website) in 2002, since then the website has had several revamps most recently in 2005
Further information from:
Liz Somerville, Acting Director AOP 020 7400 7510 / firstname.lastname@example.org
Lorette Nettar, PR AOP 07968 521 684 / email@example.com
The UK Association of Online Publishers (AOP) is the industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting, and pure online media. The AOP raises awareness, lobbies and addresses concerns relating to all areas of online publishing to industry and Government; covering topics such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census now in its seventh year. It also hosts forums, conferences and events, where members can debate issues, meet peers and network.
The AOP hosts two annual flagship industry events, the AOP Digital Publishing Awards, which this year will be held on 2 June 2009 at Old Billingsgate EC3, and the AOP Digital Publishing Summit scheduled for 7 October 2009.
AOP Members include AN Digital, Bauer Consumer Media, BBC, BBC Worldwide, BSkyB, CBS Interactive, Channel 4 New Media, Condé Net UK, Dennis Publishing, Economist Group, Financial Times, Future, Global Radio, Guardian Media Group plc, Guardian News & Media, Haymarket Media Group, Hearst Digital, Incisive Media, Independent New Ventures, IPC Media, ITV, News International Ltd, PPA, Reed Business Information, Telegraph Media Group Ltd, Thomson Reuters, Trinity Mirror, TSL Education, Which? www.ukaop.org.uk.