In its annual Census of members for 2008, AOP reports that digital publishers experienced a 52 per cent increase in total revenues in 2007 over the same period last year. Additionally respondents predict total business growth for 2008 will be 8 per cent, with digital expected to grow 31 per cent.
The following proportion of respondents identified key areas of opportunity in:
* streaming content - 70%
* mobile - 74%
* user generated content - 78%
* behavioural targeting - 84%
* high speed broadband - 92%
Key threats were listed by the following proportion of members responding:
* Government/legal restrictions - 38%
* Google/DoubleClick deal - 38%
* Economy - 54%
* Competitors – 64%
Ruth Brownlee, AOP director commented, “I have joined the AOP at a very exciting time for the business and the industry. I think these figures show that our members are in a bullish mood and ready to take on the challenges and opportunities becoming available through technology and broadband take up."
"They are embracing new platforms and formats for the future - and are investing in getting the right people to make this happen within their organisations.”
A key issue being championed this year by the AOP is online accountability and calls for an online measurement tool standard; just over half of members said that a common online currency would be beneficial.
Brownlee concluded, “The AOP invests extensively in audience research, and we will be tackling some of the issues through our active working groups: particularly how we can support a standard online measurement tool."
"Overall, I’m encouraged that our members are confident about the industry and we look forward to continuing the debates in AOP forums and conferences through the coming year.”
The Census, currently in its sixth year, is an annual survey of members’ businesses to provide an insight into the digital publishing industry and provides a benchmark for members.
The survey, fieldwork, analysis and management for the Census was conducted by Gawor Weeks Consultancy Ltd. An email questionnaire was sent to AOP Members (all Board Member companies took part); fieldwork was conducted from 6-25 January 2008.
Lorette Nettar, PR AOP 07968 521 684 /firstname.lastname@example.org
Join the AOP group on LinkedIn
- open for all Members
to join Subscribe
to AOP's e-newsletter.