TopGear.com, published by BBC Worldwide, scooped the coveted award for Consumer Website 2006 at the Association of Online Publishers (AOP) Awards last night. The site was commended for strong growth in revenue and traffic to the site over the last 12 months, and judges described the site as “perfectly targeting an audience that is expanding at an incredible rate”.
Associated Northcliffe Digital, whose network of 85 sites includes Dailymail.co.uk, Mailonsunday.co.uk, Thisismoney.co.uk, Thisislondon.co.uk and Jobsite.co.uk, won the AOP award for Consumer Online Publisher of the year.
The AOP Online Publishing Awards, now in their fifth year, are designed to celebrate and reward excellence in all aspects of digital publishing and are established as a showcase of the most innovative and high-quality online content in the UK. Eight hundred guests attended a celebratory dinner hosted by comedian Jimmy Carr on 4 October at the London Hilton on Park Lane, following the annual AOP Online Publishing Conference, themed Content Evolution.
Gazetteers.com, the online resource for UK travel agencies published by Reed Business Information, walked away with the AOP award for Business Website 2006.
Independent digital publisher E-Consultancy secured two awards on the night, beating the odds to win coveted prize, Online Publisher - Business, and also Editorial Team - Business for E-consultancy.com.
NME.com, which recently celebrated its tenth birthday, was chosen for special commendation by Simon Waldman, the new chairman of AOP, as the winner of the AOP Chairman’s Award 2006. Waldman said that the team at IPC Ignite! was “among the first magazine brands to make the digital ‘leap’ a decade ago and had held its own throughout”.
The BBC and Channel4 were rewarded for adding value with strong digital extensions to broadcast brands, with Channel4’s LostUntold microsite winning the award for Design, and the BBC’s Chelsea Flower Show microsite, BBC.co.uk/Chelsea, winning Cross-Media Project 2006.
The Guardian picked up two awards: for the site’s Online Advertising Sales Team, and for Consumer Editorial Team for blog initiative, CommentIsFree.
The Associated Board of the Royal Schools of Music scooped two awards, for Launch and for Innovation, for its groundbreaking new launch, SoundJunction.org. The educational music site was described by judges as “an amazing new launch, highly educational with real interactivity”.
The Sun Online won the AOP award for Commercial Partnership, for its launch of SunBingo.co.uk with Tombola, which judges described as “simple, sustainable, enjoyable and hugely profitable”.
Nature Publishing Group won the award for Use of New Digital Platform, for its adaptation of Google Earth technology to build an online resource on the spread of the Avian Flu virus – “perfectly demonstrating the intersection of content and technology”.
The winners of the award for Online Advertising Campaign 2006 were digital agencies I-Level and Profero, for their hard-hitting Smart Online campaign to promote child safety on the internet.
Supporters of the AOP Online Publishing Awards 2006 were: ABC ELECTRONIC, Brand Republic, Deloitte, DoubleClick, HCUK, IPA Digital, Madgex, Miva, New Media Age, PPAi, Savvis, WebsideStory, and Yahoo! Search Marketing.
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