Diversifying Revenues - Paywall, API or iPad? Event Schedule

Diversifying Revenue Streams - Paywall, API or iPad? takes place on 7 July - last few places left - book your place online now.

2.00 pm Registration

2.30 pm Overview: Issues, opportunities and trends

Dominic Collins, Vice President Portal & Audience Business Unit, Orange (Chair)

2.40 pm Embracing the mobile and HTML5 revolution

Benedicte Autret, Strategic Partner Manager, Media & Publishing, Google UK

• Win-Win Scenarios - creating profitability through partnerships
• Trends shaping the mobile revolution
• The choice is infinite: web app, mobile app, platforms... questions to ask yourself before investing in the future

3.00 pm Lead Generation - The New Route to Revenue Case Study: IThound.com

Tom Wright, Publisher, Data Group, Incisive Media

• How the internet turned tech vendors into publishers
• How Incisive turned vendor content into actionable sales leads
• 'Gating' content & rich data: the low-traffic high-margin publishing model
• Satisfied vendors and more profitable customers

3.20 pm Coffee Break

3.40 pm Developing Paid Content at thetimes.co.uk

Tom Whitwell, Assistant Editor, The Times

• The Times' online journey
• Evaluating business models
• Building relationships and communities
• Adding user value
• Future view - personalisation and specialisation

4.00pm Open Content, Platform and Partnerships

Tim Gentry, Head of Optimisation & Effectiveness, Guardian

• Mutualisation - shaping content through audience participation
• Open Platform - building applications with open API
• Commercial partnerships - examples from Guardian Brand Partnerships, Guardian Extra and Guardian Ad Networks

4.20 pm Panel Debate and Q&A

5.00 pm Drinks reception and networking

5.30 pm Finish

Diversifying Revenue Streams - Paywall, API or iPad? takes place on 7 July - last few places left - book your place online now.
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