Association of online publishers Helping media owners build better digital business

Diversifying Revenues - Paywall, API or iPad? Event Schedule

Diversifying Revenue Streams - Paywall, API or iPad? takes place on 7 July - last few places left - book your place online now.

2.00 pm Registration

2.30 pm Overview: Issues, opportunities and trends

Dominic Collins, Vice President Portal & Audience Business Unit, Orange (Chair)

2.40 pm Embracing the mobile and HTML5 revolution

Benedicte Autret, Strategic Partner Manager, Media & Publishing, Google UK

  • Win-Win Scenarios - creating profitability through partnerships
  • Trends shaping the mobile revolution
  • The choice is infinite: web app, mobile app, platforms... questions to ask yourself before investing in the future

3.00 pm Lead Generation - The New Route to Revenue Case Study: IThound.com

Tom Wright, Publisher, Data Group, Incisive Media

  • How the internet turned tech vendors into publishers
  • How Incisive turned vendor content into actionable sales leads
  • 'Gating' content & rich data: the low-traffic high-margin publishing model
  • Satisfied vendors and more profitable customers
3.20 pm Coffee Break

3.40 pm Developing Paid Content at thetimes.co.uk

Tom Whitwell, Assistant Editor, The Times

  • The Times' online journey
  • Evaluating business models
  • Building relationships and communities
  • Adding user value
  • Future view - personalisation and specialisation

4.00pm Open Content, Platform and Partnerships

Tim Gentry, Head of Optimisation & Effectiveness, Guardian

  • Mutualisation - shaping content through audience participation
  • Open Platform - building applications with open API
  • Commercial partnerships - examples from Guardian Brand Partnerships, Guardian Extra and Guardian Ad Networks
4.20 pm Panel Debate and Q&A

5.00 pm Drinks reception and networking

5.30 pm Finish

Diversifying Revenue Streams - Paywall, API or iPad? takes place on 7 July - last few places left - book your place online now.

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