The IPA's latest Bellwether survey shows online spending holding steady, as Q3 annual marketing budgets dipped in other areas.
Moray MacLennan, Institute of Practitioners in Advertising (IPA) President said: “I doubt these gloomy results will come as a surprise to anyone. In light of current headlines the biggest surprise may well be that 12% of companies’ budgets were revised upwards."
"The industry will be watching the next set of results with great interest hoping that, following four quarters of decline, the downward curve levels off, despite the impending recession."
Internet advertising and search were both positive, while media and "all other" categories, which includes PR, events and market research, were down by about 26%.
Direct marketing was down 5% and sales promotion showed a negative balance of 6%.
Source: IPA, Brand Republic