Association of online publishers Helping media owners build better digital business

More info on speakers at New Rules of Revenue

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Panel 1 - the changing dynamics of buying and selling media

David Katz, Head of Trading, Media Contacts

Dave has been the Head of Trading at Media Contacts for over 4 years. His role ensures that MC clients get the best value for money from their digital display media spend, which is often translated to meaning that he gets good rates. Whilst he would contend that this only tells part of the story, he certainly wouldn’t argue that this was not a big part of it.

Prior to his role at MC, Dave headed up Publisher Services for the UK network, where he enjoyed a two year stint, following on from a constulancy role to Premierbet Limited. He joined the digital media industry at i-level in 1999, back in the days before third-party adserving, broadband internet and search marketing.

Marta Martinez, SVP Operations & Business Development, MediaMath

At MediaMath, Marta focuses on helping media and data partners activate and monetise their assets via the company’s TerminalOne platform – making them accessible to the dozens of agencies that have adopted the platform to power their media trading efforts. These activities are key to MediaMath’s continued ability to deliver greater global scale than any other platform, and support current campaigns across every major market in the world.

Marta joined MediaMath from Havas Digital, where she served as global SVP Partnerships and Product Development. In this role, Marta led management teams on identifying and implementing strategic partnerships, organic investments, and acquisitions.

Prior to Havas, Marta was an Associate VP at Marchfirst in their Media, Entertainment and Technology practice, and a management consultant with Cluster Consulting where she led numerous engagements in the media, publishing and telecom industries across Europe.

Marta earned an MBA from NYU’s Stern School of Business, and is a graduate of Barcelona’s ESADE with a degree in international marketing management.

Nick Burcher, Head of Vivaki Nerve Centre UK & Products / Partnerships EMEA, Vivaki

In his current role, Nick Burcher oversees the EMEA operation of the VivaKi Nerve Center (VNC)– a central hub that builds best-in-class tools, platforms and partnerships for Publicis Groupe agencies Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia.

He is chiefly responsible for driving digital development of the VivaKi agency brands across Europe, serving in a hybrid role that provides social media, performance marketing, research and display media expertise. In 2009, Burcher was instrumental in the UK launch of the VNC’s REAL Social suite, a series of tools and partnerships that allow clients to more easily navigate the social media space.

Prior to his new role at the VivaKi Nerve Center, Burcher spent 12 years working for both Zed Media and ZenithOptimedia.

Burcher started in traditional media, before moving into digital, where his most recent role was running the ZenithOptimedia Group Search and Performance marketing teams across some of the UK's largest brands, such as O2, Toyota, Lexus, Lloyds TSB, BT, Capital One and BMW.

During this time, he was also the ZO Group representative on the IPA Search council and won industry awards for work on Zurich, Open University and MG Rover.

Burcher is a frequent conference speaker and vocal advocate, discussing media and advertising trends on his Advertising Age Power 150 blog at

Tom Bowman, VP Strategy & Operations, Global Advertising Sales, BBC Worldwide

Tom is the Vice President of Strategy & Operations for Global Advertising Sales at BBC Worldwide. Tom heads up the team who advise internal clients and stakeholders across all BBC Worldwide's platforms. These include BBC Global Channels and BBC World News on TV, online with the BBC's international ad funded website and its corresponding international mobile site. The team advises internal clients on ad sales strategy and is also responsible for Sales Operations and Custom solutions across TV, digital and mobile.

Tom joined BBC Worldwide in November 2007 as the Vice President of International Advertising Sales for He is well-known across the business as a digital advertising specialist, having worked for some of the largest names in the industry over the last 12 years.

Prior to joining BBC Worldwide, Tom held a number of commercial roles at MSN including leading the global sales team, opening new markets and heading up the EMEA sales team. Prior to his time at MSN, Tom was the launch sales director for Yahoo! in the UK.

Ciaran O'Kane, Editor,

Ciaran O'Kane is editor and publisher of, Europe's leading resource for ad trading, ad exchanges and media optimisation. He has been active in the digital media space for nearly nine years, and has worked in a number of areas during this time, including web development, account management, consultancy and online sales.

Prior to launching ExchangeWire, O'Kane worked as Online Sales Manager for Chinwag selling display advertising across both the company's online properties and its partner websites.

Panel 2 - the role of audience data in generating publisher revenue

Donald Hamilton, Managing Partner, Precedio Consulting

Donald Hamilton´s career has focused on direct marketing and digital advertising from the start. Prior to joining wunderloop, Donald spent six years as the Managing Director of AdLINK UK, where he grew the revenues and reputation of the company. He joined AdLINK as a result of AdLINK Media Service acquisition of DoubleClick Media in 2001. At DoubleClick, Donald served as Sales Director. His earlier experiences included Claritas (Axiom), Bananalotto, and ICD.

With over 15 years proven online branding, direct marketing and sales experience, with a hunger for growing and developing businesses in the UK and across Europe, he has a track record of being able to place companies at the forefront of the market to achieve success and growth, and to inspire and challenge people to reach their potential.

Stuart Colman, MD, European Operations, Audience Science

As Managing Director of European Operations, Stuart Colman oversees account management, business development, and agency outreach for AudienceScience across Europe.

Prior to joining AudienceScience, Stuart was Head of Digital Sales for the EMEA region at the Financial Times, focusing on delivering revenue growth and strategic direction for digital operations across Europe, the Middle East and Africa. Stuart graduated from the University of Worcester, UK with a degree in Geography.

Steve Dorey, Director of Business Development, Criteo

Steve joined Criteo late in 2009 after successfully helping launch Tremor Media in the UK. He manages the team responsible for all media buying in the UK and he and his team work closely with most major media owners.

Steve’s key remit is to ensure that Criteo’s UK clients receive the best possible coverage for their campaigns and media owners receive a new, long term source of revenue for their inventory. Steve’s online experience has included work for global networks and blue chip UK publishers.

Criteo specialise in the field of personalised retargeting combining proprietary technology with extensive market knowledge to deliver value to advertisers and media owners alike.

Chair: Matt O'Neill, President, AdMonsters

Matt O'Neill is the president of AdMonsters - the only professional association exclusively dedicated to online advertising operations and technology. In this role, he oversees the development and execution of the company's live and online events, professional services and consulting division, training, and other area of growth in both North America and Europe.

He joined the company in 2005 after nearly seven years at Yahoo! where he first served as project manager for the company's proprietary inventory management and forecasting system, and later at the manager of pricing and yield strategy in Europe.

Matt has over a decade of history in online advertising and is active in many industry organizations and trade bodies. He lives in North London.

Naomi Hahn, Head of Display Advertising, AutoTrader

Naomi has been working in online for over 7 years and joined in 2007 to head up their Online Display Strategy as it moved from a Sales House to an Internal Team. Her role focuses on delivering the best solutions to advertisers and agencies, whilst maximising the revenue of the site and its audience. Over the past 2 years she has developed several strategies which have dramatically grown the overall revenue generated from this area.

Naomi has a strong background in networks and emerging technologies beginning her career at selling network solutions to agencies. Becoming Agency Sales Manager when AOL acquired the company, she was very involved in developing agency products and introduced a number of new network products into the agency market place including one of the first behavioural targeting technologies, network branding solutions and pre-roll video.

Kimon Zorbas, VP of IAB Europe

Kimon heads up the public policy programme of the association at EU level, engaging with the European Institutions, other international bodies and the media to promote the association’s positions and interests. Key platform topics for IAB Europe include Data Protection, Advertising, e-Commerce and Consumer Protection.

Before joining IAB Europe, worked for a major ICT related association where he was responsible for public policy on issues like software liability, data protection and ICT security, and also worked in-house on government affairs for a major semi-conductor company. Kimon is a qualified lawyer, having undergraduate and postgraduate degrees from the University of Tübingen, Germany and the K.U.Leuven, Belgium, respectively.

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