The evolution of online sales strategies, from 1999 to 2012 - by 24/7 Media
"From our point of view, the pyramid view is an old vision. Today, publishers have to organise their strategy around the technology they use.
"Working with a partner like 24/7 Media, publishers have the opportunity to optimise yield across all demand, and avoid inventory silos. So all demand options (from RTB to premium) will be managed successfully from a tech platform - this is why technology is now so important.” - Estelle Reale, Director of Marketing and Communications, Europe, 24/7 Media
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event on 3 July. 24/7 Media is an Associate AOP Member
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