The NRS have published their keenly awaited Press and Digital Data (PADD) project, which provides unduplicated monthly reach figures for publishers across their print and digital properties combined. In addition to monthly reach, NRS PADD will show weekly and daily reach for websites. It will also show page views and dwell time.
- According to NRS, when their websites are included the combined audience of NRS magazines grows by around 20%, with newspapers experiencing similar gains.
- NRS have incorporated the new UKOM/Nielsen hybrid data
- National newspaper brands reach 22.2 million UK adults (44%) on a daily basis and 35.5 million UK adults (70%) each week.
What online adds to print - Quality daily newspaper
The data comprises average monthly data taken over a yearly period between April 2011 and March 2012. It does not include users who access national newspaper titles via tablets. NRS and UKOM subscribers can download the new NRS PADD data here.
The National Readership Survey
provides the most authoritative and valued audience research in use for print advertising trading in the UK.
The survey covers over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. About UKOM UKOM
is the industry standard online measurement system. Like BARB
for TV, or NRS
for national newspapers, UKOM will allow the placement of advertising across the whole medium to achieve clear reach and frequency objectives.