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ESPN, Theorem and Nokia Deliver Innovative Rich Media Solution

Theorem, the world’s leading media operations and creative services business, has worked with ESPN to undertake a web execution of rich media advertising around the sport brand’s Nokia ESPN Hub application. The ESPN Hub comes preloaded on millions of Nokia Lumia handsets, providing scores, stats, news, analysis and video highlights from more than a ESPNdozen sports. Theorem has worked with ESPN’s team to produce a series of expandable, interactive 300 x 600 Flash ad units, built using Google’s Double Click studio platform. The ad unit will feature on ESPN sites in the UK and South African markets. The cutting-edge execution replicates the real-life user interface for the handset, enabling consumers to interact with Nokia’s distinctive Windows ‘tiles’ by using their mouse icon to select hosted content, live feeds and social media comments. Alan Fagan, group sales director EMEA at ESPN said: “Theorem’s experience in rich media execution made the company a good fit for ESPN’s Nokia hub advertising activity. The ads are innovative and help us deliver a unique added value in our broad partnership with Nokia. Theorem has bought into the ethos behind the ESPN hub by generating cutting-edge and imaginative campaigns.” Marcus Harding, Managing Director of Theorem Europe said: “Theorem's creative work for ESPN’s ‘Hub Emulator’ augments the user experience in new and interesting ways for brands – it is great to be assisting ESPN, as the company is a true innovator in our industry.”