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NME launches iPhone application

NME today launches a dedicated iPhone/iPod application via the iTunes store.

The app allows music fans to view and own iconic NME photos on their mobile, download the pictures as wallpapers to decorate their iPhones, upload thumbnail versions immediately to their Facebook profiles or save the images to their phones to keep or send to friends.

The app costs 59p and has been developed by Umee using their unique Umee Mobile for iPhone platform.

Anthony Thornton, editor-in-chief, IPC Ignite digital says: “NME has long been renowned for its iconic rock photography. This iPhone app allows us to take those shots from the pages of the magazine to music fans’ phones for them to use and pass on.”

Miles Ross, IPC Media’s head of mobile development, adds: "The iPhone and iPod Touch are key platforms for music consumption, the Apple AppStore has extended this into content, and it is only right that NME be there to deliver to music fans on mobile."

The launch follows that of the NME Radio app earlier this year, which featured an immediate purchase and download facility of music played on the station.

The NME Radio app reached number two in the UK iTunes (paid for) music app chart, the highest such chart position of any UK radio station app.

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