One minute videos, sharing the views of senior figures from Zenith Optimedia, OPera Media, MailOnline, Thomson Reuters and the Post Office on engagement.
Do you think a common engagement metric is either possible or desirable?
Common engagement metric
Is responsiveness to advertising really likely to be higher or better among audiences where engagement with content is strong?
Responsiveness Versus Engagement
Engagement is quite a broad term, what critical elements should be considered?
Critical Elements of Engagement
What are the challenges for making engagement a legitimate measure of advertising effectiveness?
Challenges - Towards a Legitimate Measure
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