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New Rules of Engagement Videos

Do you think a common engagement metric is either possible or desirable?

AOP Ad Engagement Research Video

Is responsiveness to advertising really likely to be higher or better among audiences where engagement with content is strong?

AOP Ad Engagement Research Video

Engagement is quite a broad term, what critical elements should be considered?

AOP Ad Engagement Research Video

What are the challenges for making engagement a legitimate measure of advertising effectiveness?

AOP Ad Engagement Research Video

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