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Neil Perkin, Director, Marketing and Strategy, IPC Media video interview at the AOP Summit 2008

Neil Perkin, Director, Marketing and Strategy, IPC Media video talks to AOP

Neil has been at IPC Media for eleven years having previously worked in B2B and contract publishing.

In that time he has ran or worked in most of IPC’s advertising operating divisions. After several years with IPC Southbank working on titles such as Homes & Gardens and Livingetc, Neil spent two years heading up IPC’s Award-winning Digital Sales Operation, before overseeing the Corporate Key Accounts area handling advertising and sponsorship revenues from some of IPC’s largest advertisers. He then expanded his remit to take on responsibility for tx and Connect, IPC Media’s TV Listing and Women’s weekly trading divisions.

He now heads up IPC Advertising’s Digital advertising, marketing, strategy, research and insight areas. Neil is a seasoned blogger on all things media, social media, advertising and marketing and his blog, “Only Dead Fish”, is listed as one of the top UK and global media and marketing blogs by Advertising Age.

Neil is married with two daughters and in his spare time likes a bit of running (as long as it’s not too far), and rockclimbing (as long as it’s not too high).

Video produced by BigKid London

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