Outbrain, the content discovery platform crowned Technology Partner 2013 at the AOP Awards
earlier this month, has released the results of a case
study highlighting how content amplification has been use to increase page views and click through rates for MyDaily
MyDaily is an online publication owned by AOL, specifically aimed at young, fashion¬able women aged 18-24.
The “Fashion Priest” campaign was timed to launch in-line with the red carpet and fashion season and aimed to target core readers online, driving them to the MyDaily site. In total, Fashion Priest created 23 blog entries
and 12 videos
, using a wide range of amplification tools to drive the reach of this content to a wider audience, including Outbrain.
Outbrain surfaced the campaign over 116 million
impressions and drove almost 200,000 clicks
, on budget for MyDaily. The campaign’s overall click through rate was 0.17%
. In total the Fashion Priest campaign reached over 74,000 Twitter community members
a day clocking up 2,300 Tweets
and 285 Instagram posts. In terms of unique views, the campaign came in at 7% over target
with 176,000 views
, while page views were an impressive 82% over target with 229,000
“Outbrain allowed us to target our core MyDaily fans and engage new readers with high quality content at a low budget, resulting in a strong increase in traffic amongst our target audience of 18-24 year old women.” – Isobal Sita-Lumsden, Marketing Director, AOL Huffington Post Media Group UK.
For further information on this story you can visit the Outbrain blog here.