With more content being read or watched on mobile devices that ever before, content discovery platform Outbrain
has looked at how users around the world are consuming content on their smartphones and tablets.
Outbrain's data draws on a network of over 100,000 publishing sites from around the world, and looks at an average week to show how global users across ten countries are consuming content on their mobile devices.
- The UK, USA and Australia are the only countries where iOS is the dominant operating system. Apart from these three English speaking countries, all other countries in the study consume more content on Android devices.
- Smartphones are the dominant device globally, however in Australia, tablets accounts for half of all mobile reading. In India smartphones dominate (89% of all mobile content consumption), while for all European countries in the study, tablets account for between 32% - 41% of mobile consumption.
- The power of celebrity remains strong. Celebrity news is the only type of content to feature in every country’s top five content categories for mobile consumption.
- Mobile consumption peaks at midday in the three English speaking counties, 4pm in Italy and the Philippines, and 10pm in Singapore and Spain.
Simon Edelstyn, MD of Outbrain Europe and judge at the 2014 Mobile World Congress Awards commented: “No matter which country they live in, people want to consume their content on the go, wherever they are and whatever they are doing. Mobile device penetration, whether phone or tablet, continues to increase in dominance and is reflected in the growing level of content created for and discovered through mobile devices.
Edelstyn, continued: "While there are definitely some worldwide similarities in mobile consumption there are also some interesting differences such as the prevalence of iOS in English speaking countries, and Android elsewhere.”
The infographic highlighting the key trends can be found here: http://www.outbrain.com/outbrain-global-mobile-consumption-2014
How we pulled the data:
Data is based on the total number of page views across the Outbrain network on mobile devices across and average week 19/1/14 – 25/1/14. The analysis compares 10 countries: Australia, France, Germany, India, Israel, Italy, Singapore, Spain, UK and USA.