With clients and agencies having to become more efficient and cost effective all the time, can traditional media owners still compete with a high yield branded strategy?
In light of increasing automation in online ad systems, and the growth of ad exchanges and DSPs, our next event on 3 July
looks at what successful premium sales strategies look like – from all sides of the industry. Speakers confirmed so far Katie Eyton, Executive Director, Head of Digital, Manning Gottlieb OMD
Katie is responsible for OMD’s digital output, managing a team of dedicated specialists, including experts in search, display, affiliates, analytics, website optimisation and ad-operations. She joined Manning Gottlieb in 2003, to work on the AA account, before becoming Head of Online Trading in 2005, where she was responsible for co-ordinating and overseeing the department’s negotiation and pricing.
During her time in the agency, she has worked on a broad range of both brand and direct response clients, including Apple, Friends Reunited and Mitsubishi. Prior to joining Manning Gottlieb OMD, she worked at a number of agencies, both on and offline, including BLM, Zenith, Beyond Interactive and Brand Connection. Cate Murden, Head of Production, Invention at MindShare
Cate applies over 10 years in communications and media to her specialist role within Mindshare Invention and is responsible for creating engaging ideas for brands, which their audiences will love to share. Her expertise is in producing conceptual ideas and turning them into industry-leading and commercially viable solutions.
Cate works as Head of Production (Client Director) and her previous experience includes working within planning and buying across all media before she moved into content creation and management. This includes; ad-funded content for TV, digital and radio, digital distribution and social media strategy, talent association, rights and IP management, event management and broadcast sponsorship.
Some of the accounts Cate has worked across include Unilever, Nestle, Vodafone, Coty and TK Maxx.
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