Mike Read, Senior Vice President and Managing Director for comScore
in Europe, has been added to the speaker panel at this year’s AOP B2B Conference
, taking place tomorrow Tuesday 12 March at etc. Venues St Paul's, London.
Mike will join the Analytics panel discussing ‘The Evolution of Effective Analytics and Data for Media
’ and will re-iterate how audiences have evolved to become platform agnostic and how businesses need to follow.
comScore recently published its Future in Focus Report 2013
and Mike’s inclusion will provide an opportunity to further explore the measurement challenges facing B2B publishers operating in a changing media landscape and how digital analytics is evolving to meet them.
“We’ve been preparing for a future scenario where most people will consume content on the go and PCs would no longer be the centre of the digital universe. This future is quickly becoming a reality with smartphones, now in the hands of 2 out of every 3 UK mobile phone owners, and devices such as smartphone and tablets now driving nearly a third of internet usage,” said Mike Read, SVP and Managing Director for comScore in the UK. “The ability to understand usage across computers, smartphones and tablets will better reflect the state of digital media today, facilitate cross-platform comparisons, and enable clients to effectively manage their digital investments.”
For further information on the full speaker line-up at tomorrow’s AOP B2B Conference click here