Merry Christmas from AOP & a summary of 2010 events
Credits
Driving the Online Video Market
27 Jan
‘Connected Advertising’ key to the kingdom of VoD
Taken from Gary Knight, ITV's presentation.
Video footage from
AOP's Video of the Event.
Apple TV top and front image by niallkennedy
No TV Week! by witz
New Rules of Revenue: Online Advertising 2010
23 Feb
'The first rule of online revenue: there are no rules'
Headline of
AOP's summary of the event.
Show me the Money image by Piez
Social Media Forum - Empowered Audiences
28 April
Photos from the event by AOP
App fever vs. massive mobile potential
Taken from James Bromley, MD MailOnline's speech
Facebook's Mark Zuckerberg for WIRED magazine image by tsevis
"Making money from social – a key part of the CPE puzzle."
Paul Hood, Trinity Mirror
AOP Awards
10 June
Photos from the event by AOP
Diversifying Revenue Streams - Paywall, API or iPad?
7 July
Photos from the event by AOP
Video:
Iggy scratches the iPad
"The lessons learned in b2b apply to B2C too."
Tom Wright, Incisive Media
Driving Revenue through Data
8 Sept
Photos from the event by AOP
"Data can lead publishers to the heart of clients’ businesses."
Zina Manda, RBI
"All publishers should consider creating a user login on their sites to at least test data capture, even if it’s only switched on periodically... user ID/sign-ins are the only way forward."
Dr Jaan Nellis, CACI
AOP Summit 2010
15 Oct
AOP Research Forum - unlocking insight from changing online behaviour
17 Nov
Digital Life image by Whatknot
"The sofa is the most important media device"
Scott Thompson, Starcom MediaVest
The Secrets of Product Success
9 Dec
"What you should do, not what you could do"
Nic Newman
"Focus on what is minimal"
Marc McNeill, ThoughtWorks
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