Haymarket Media Group's Media Week
, the leading business brand for the UK's commercial media community, has unveiled a new
The digital Media Week revamp places a greater emphasis on social media, making it easier for the UK's media and marketing communities to contribute to, and share content with the site. The site will continue to be a breaking news hub for the fast-paced media landscape with its daily bulletins now reaching more than 115,000 registered subscribers
. Industry features and interviews will continue to be a staple too.
Arif Durrani, Editor of Media Week, says
: "User data told us that our dynamic community of media agencies and media owners, and the more progressive advertisers of course, are far more mobile and tech savvy than your average professional. More than a third of our users are already coming to the site via smartphones or tablets, and it was time we adapted accordingly.
"The revamped Media Week is more mobile, more social, easier to navigate and will host more multimedia content than before. If there's one thing the UK's media industry excels at it's being sociable, so the extended blogs and Twitterfeed showcases were a no-brainer."
Media Week was one of Haymarket's first business brands to make the leap from being a weekly print product into digital proposition in November 2009 and is now in the vanguard in the digital space.
Alongside the redesign, the new-look website also hosts new commercial opportunities, including the ability to target ads across sector pages, sponsor sections, and create branded content solutions.
Mark Pybus, head of web development at Haymarket Media Group, said
: "It's another sterling effort by the the company's internal HBI team to deliver the sixth main site of the year so far."
Now in its 28th year, Media Week is deeply embedded within the media business community. Its annual Media Week Awards remains the industry's biggest night of the year, hosting more than 1,250 professionals. Its Media360 event for industry and marketing leaders is firmly part of the calendar, having been held in in the UK for the last 10 years and launching in Hong Kong in 2013.