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Media Trust launches digital volunteer recruitment campaign

Media Trust Digital IQ Test
Media Trust, a UK communications charity, is launching a national campaign to encourage more media professionals with digital skills to volunteer and share their expertise with charities, communities and young people.

The first phase of the campaign has launched on Facebook with a Digital IQ Test that analyses players' general knowledge as well as their affinity for different types of digital media. Players are awarded a Digital IQ score and can find out how they rank against peers, friends, colleagues and bosses.

The campaign will roll out throughout the summer with further digital and viral activity planned. It has been conceived and created by digital agency Que Pasa Communications and is aimed at professionals at all levels, with skills ranging from social media and website development to digital photography and film production.

Gavin Sheppard, Director of Marketing, Media Trust said: “Too many charities, communities and young people are missing out on the vast benefits of digital media, and because of this often face exclusion and isolation, or simply don't reach their full potential."

"This campaign sets out to encourage digital professionals of all levels to pass on their skills, including those who might otherwise hesitate to volunteer, via a range of flexible options. Whether it’s mentoring a young person on their media project, or providing one-off advice to a community group about their social networking, any contribution could make a real impact and bring with it a huge sense of personal and professional reward for the volunteer.”

Michael Conally, publisher of said: “I recently worked with a group of young people aged 17 to 25 who needed training in website development in order to promote their social enterprises. Over four two-hour workshops we tackled the basics of setting up a website using WordPress Blog."

"Considering this was their very first exposure to the CMS they did extremely well, creating a bespoke template and getting to grips with the technical aspects necessary to set up and run their website. The young people gained a lot from the sessions that I worked with them, and the highlights of the experience for me was the enthusiastic manner in which the participants threw themselves into the project. It was one of the most enlightening and rewarding things I have done for quite some time.

Take the Digital IQ Test and find out more.

Register your interest in volunteering.

Que Pasa is an Associate Member of AOP.

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