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Vibrant launches new ad format to UK with Mazda & Honestjohn.co.uk

Innovative digital campaign developed in partnership with leading edge consumer motoring website Motoring site HonestJohn.co.uk is set to run an innovative digital campaign for Mazda this month.  Created by Vibrant in conjunction with Mazda’s media agency, Mindshare, the campaign uses a Vibrant’s new interactive ‘Ad Bar’ format, making Mazda the first advertiser to put it to the test in the UK. Vibrant Mazda campaign on Honestjohn.co.ukVibrant's 'Ad Bar' format making its UK debut on Honestjohn.co.uk for MazdaCreatives supporting the Mazda3, Mazda6, Mazda2 and Miata MX-5 will provide the main focus of the campaign.  The Vibrant Ad Bar display ad format will allow consumers viewing HonestJohn.co.uk to interact directly with the brand, including making requests for brochures, obtaining local dealer information or setting up a test drive. With around 1.2 million unique visitors per month, and over 4.5 million page views, the agency decided HonestJohn.co.uk provides an ideal focused channel for the Mazda campaign. Dana Twelftree, Business Director at Mindshare says: “The Ad Bar and contextual display ads, featured on the HonestJohn.co.uk website allow Mazda to position their brand across the right content, and raise awareness at the right time and with the right message by appearing in content relevant to their target audience”. Sarah Thomas, Honestjohn.co.uk Publisher adds: “At the heart of www.HonestJohn.co.uk is the independent knowledge and advice from consumer motoring champion, Honest John, himself… And it is this independence that gives us powerful pulling power which is particularly appealing to motoring brands, including Mazda.”  “The audience reach we can deliver, through over a million unique visitors per month, means we are the ideal platform to test this new advertising approach and we are very excited to see the results and how our visitors interact with the campaign over the coming weeks.” Honestjohn.co.uk is an Affiliate Member of AOP / Vibrant is an Associate Member. AOP Members can submit press releases here in our members area (login required.)

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