, a leading company in online ad campaign performance optimisation, announces the appointment of Roger Williams as Senior Vice President of Marketing.
Williams, who brings more than 20 years of marketing experience, will be responsible for driving awareness of the Maxifier brand and its adMAX TM campaign optimisation solution in its core markets in the U.S. and UK, as well as supporting the company's international expansion plans.
Williams joins Maxifier from AudienceScience where, as Director of International Marketing, he was responsible for all marketing activity outside of the U.S Prior to AudienceScience, he held a number of senior international marketing roles at Yahoo! owned Right Media, where he launched the Right Media Exchange into the international market. He also led transactional cooperative database company Abacus International, where he guided the company's expansion into Europe and Asia.
Jonathon Shaevitz, Maxifier CEO said "Roger brings a wealth of marketing expertise from the digital and data environments, as well as over eight years international marketing experience, which will complement our rapidly growing business."
This appointment comes after the recent recruitment of Denise Colella as Chief Revenue Officer and Anthony Katsur as Chief Operating Officer, two key appointments that along with Williams, ensures the company is well-poised for its next phase of growth. Maxifier is an AOP Associate Member
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