, a leader in inventory revenue management technology, has opened for business in Asia, opening an office in Tokyo, and appointing Tomoyuki Sato as Japan Country Manager.
This news follows the appointment in February of Xiaoming Shao as Managing Director for Asia Pacific, and enables Maxifier to introduce its ADMAX
inventory management and optimisation technology to Japan as well as to the wider Asian market.
Bringing more than 14 years of online experience, Sato is responsible for launching Maxifier's business in Japan and building a team that encompasses business development, account management and technical support, while establishing Japan as a hub to support other Asian regions.
“Japan offers great potential for Maxifier and we recognise it as a key market for the company,” comments Chief Revenue Officer Denise Colella
. “Sato has a wealth of digital experience and has been instrumental in introducing new advertising technologies into the Japanese market. Having also worked with many of the key online players in the market, he is the ideal candidate to develop our business here.”
Sato previously worked at AudienceScience in Tokyo where, as Associate Director Strategic Accounts, his responsibilities included both pre-sales activity as well as providing support for its top tier clients. He was also one of the first employees at Right Media in Tokyo when it launched its Exchange into the Japanese market in 2008, and has also worked for Overture Japan and DoubleClick Japan.
“Optimisation is something that is very rarely done for online campaigns in Japan,” explains Sato
. “Maxifier is introducing a new technology into Japan, and one that delivers much more effective campaigns for publishers as well as agencies and their advertisers. I’m very excited about bringing this new solution to the Japanese market”.
Maxifier is an Associate Member of AOP.
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