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Maxifier appoints Helen Clifford-Jones as Head of Country, UK

MaxifierMaxifier, a leader in online ad campaign performance optimisation, has announced the appointment of Helen Clifford-Jones as Head of Country UK and VP Sales EMEA. Helen, who has more than ten years of experience in the digital media, publishing and advertising industries, will lead the continued expansion of the UK operation and the move into key EMEA territories. “I’m delighted to have been appointed both Head of Country UK and VP Sales EMEA,” says Helen Clifford-Jones. “The UK is currently one of our biggest growth markets, with premium publishers such as The Guardian and Bauer Media already using our tools to optimise their inventory to offer better performance and bring greater returns for their advertisers. My role will be driving growth across the UK and EMEA, helping publishers navigate the ever-changing digital landscape and giving them the tools to maximise the value of their premium inventory.” Prior to joining Maxifier, Helen held leading business development and marketing roles at GroupM, where she was Director of Publisher Relationships and Reed Business Information where she was Head of Digital Media Sales and Sales Management respectively. Helen has held the role of Senior Sales Director Europe at Maxifier since March 2011. Commenting on the appointment, Jonathon Shaevitz, CEO at Maxifier says: “Maxifier’s growing rapidly in the UK and Europe and with her experience and skills, I know Helen is the right person to drive growth across the region. Publishers are increasingly facing challenges around revenue from their online inventory across EMEA and our adMAX technology will help them drive as much value as possible for their advertisers and themselves.”

About Maxifier: Top tier publishers, ad networks and media companies rely on Maxifier’s adMAXTM, the world’s first ad optimisation engine, to optimise the performance of their premium campaigns and maximise their value proposition to advertisers. Ad operations and sales professionals leverage adMAX’s real-time engine to measure and optimise campaign performance, forecast and manage global inventories, and increase sales and renewals.  Customers report impressive results, including increased click-thru rates of between 20% and 50%, with individual campaigns exceeding 100%, and the subsequent improvements in CPM, CPC, CPA, eCPM, STR and revenue.  With offices on three continents, Maxifier is growing rapidly and proudly serves an ever-increasing portfolio of top tier media interests. Maxifier is part of the Eurovestech portfolio of companies. For more information, visit Maxifier is an Associate Member of AOP. Related Case Study: How Channel 4 uses Open AdStream & Maxifier to improve ad optimisation & on-time delivery

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