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Marie Claire forms content partnership with MSN

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Microsoft portal MSN has joined forces with IPC Media’s marieclaire.co.uk to create a new content partnership.

The deal will provide MSN users with fashion and beauty editorial directly from the desks of Marie Claire’s beauty and fashion reporters, and in turn drive traffic back to Marie Claire’s website.

marieclaire.co.uk’s content will feature in MSN’s Life & Style channel, within new Marie Claire branded beauty, fashion and news sections. In addition to news, visitors to MSN will find Marie Claire’s buys of the day, revealing the latest must-have beauty products and on-trend fashion.

The Marie Claire editorial within MSN will carry links to other popular content from marieclaire.co.uk, including photo galleries, celebrity news and additional fashion and beauty.

Carla Bevan, editor of marieclaire.co.uk, adds: “We've cherry-picked some of our most popular online content for MSN's Life & Style portal, and are looking to grow that offering over the coming months.”

IPC Media is a Board member of AOP.

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