Association of online publishers Helping media owners build better digital business

Lee Baker appointed AOP Director

AOP has appointed Lee Baker as its new Director with immediate effect. Reporting to AOP co-Chairs: Alison Reay, Digital & Multi-Media Director Telegraph Media Group and Tim Faircliff, General Manager of Consumer Media at Thomson Reuters.

Lee will be responsible for representing the AOP’s extensive membership of digital publishers who cover the broad range of newspaper and magazine publishing, TV and radio broadcasting and pure online media in the UK.

Lee joins from Microsoft Advertiser & Publisher Solutions where he was Commercial Lead, working with internal teams across Microsoft, he was responsible for local, regional and global co-ordination, creation and driving media partnerships across targeted publishers.

Co-Chairs, Alison Reay and Tim Faircliff, comment on the appointment: “This is an exciting time for Lee to be joining the AOP, he completes a strong management team line up which includes Tim Cain, head of research and insight."

"We have a comprehensive programme of forthcoming events and forums; together with a range of focuses that Lee will be looking at from day one. We are confident that he will be able to take the AOP to the next level and help add value to all our members in this challenging economic climate.”

Lee has over 11 years experience in press, broadcast, online and direct marketing in UK and European roles. Prior to Microsoft, Lee was Business Development Director Europe at Lycos UK Ltd responsible for UK and European client partnerships for companies such as Yahoo!, MIVA and Ask.

Lee added: “I am excited about joining the AOP at a time when the demand for a strong voice in the industry has never been greater, and the needs of our members never been wider."

"I look forward to bringing my experience to help build on all of the hard work of the team and our members, and lead the AOP to the next stage of its evolution.”

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