Association of online publishers Helping media owners build better digital business

Latest AOP News, February 18

A big thank you to everyone who made Wednesday’s sell-out forum on Programmatic Trading such a huge success. A packed audience heard The Guardian’s Duncan Hammond debunk the myth that programmatic meant automatic, and urged media owners to get on board as “it is here to stay and will only get more complex”. If you missed out on tickets, make sure you book early for the next forum, also at the Blue Fin Building, on 24 April, which will focus on Mobile and how publishers can help address the gap between Revenue and Traffic levels and how data, technology and creativity needs to transform the commercial mobile landscape. Book here now. B2B Media and Marketing Conference 12 March Tickets are selling fast for our UK media conference that focuses on digital B2B. Conference Chair Chuck Richard from Outsell has written a piece on the Future of B2B Media and Marketing for the AOP Linked In forum predicting a 180-degree turn in advertising and marketing from push to pull. Read his article here to find out what else he’s saying. We’ve also got Google, Twitter, Microsoft, HSBC, Siemens and Caterpillar discussing marketing, social media and search, while all the top B2B media owners from Incisive to Haymarket, UBM to Centaur will share their thoughts on lead generation, analytics, content marketing, tablet and mobile strategy and paid content models. Besides offering a stand-out programme of insight and analysis on the buy and sell side of media and marketing in one of London’s finest conference venues, the day offers unbeatable networking opportunities. So take advantage of our offer to bring a client or agency contact for free. Click here for the full programme and here to book your place. In it to win it – the AOP Awards 2013 In it to win it – the AOP Awards 2013 It’s time to celebrate the best, the brightest and the biggest successes in digital media – it’s the AOP Awards 2013 to be held once again at the fantastic Roundhouse on June 6. Entries will be open from Monday February 18. It’s your chance to shout about how great you and your team are and a great way to reward all their hard work. Entries will close on March 12th – that’s less than 4 weeks away. More details next week …….

John Barnes
Chairman, AOP