Association of online publishers Helping media owners build better digital business

Last chance to book AOP Forum on 17 May

Now is your last chance to book for AOP's Social Media/Communities Forum on Tuesday 17 May. Speakers from Havas, Mumsnet, Brandwatch, Haymarket & Sift. With free places for publisher members - check out the full schedule of what's going to be covered:

book your place - (free places for publisher members - details below)

Integrating Social And Traditional Content - Overview

Ben Heald, CEO, Sift (Chair)

* Developing successful social strategies
* The editorial impact
* Technical challenges
* Monetisation

Rules Of Engagement

Carrie Longton, Co-Founder, Mumsnet

* Key considerations for developing a community
* The principles of community engagement
* Rules of engagement for brands with online communities

The New Mashup - Social Media Meets Publishing

Giles Palmer, Founder and CEO, Brandwatch

* Social versus professional - the differences
* How social media extends the life of a story
* Free vs Paid
* Traffic and ad models - and how to grab some ground back from Google

Moving beyond the ‘like’ button – how publishers can adapt to the social needs of agencies

Amy Kean, Director of Social Media, Havas Media

* Platforms vs. people
* The publisher’s role in paid, owned and earned media
* Working with agencies to create and commercialise a truly social offering

Cat Herding For Beginners

Stuart Forrest, Publishing Director, PistonHeads (Haymarket) Case Study

* How a traditional media owner integrated a non-traditional business, and made it work
* Changing traditional roles
* Key principles for moderating and monetising communities

Full timings for the event / book your place

New Pricing Structure for Members

Attendance at our Forums is now free for Publisher (Board and Affiliate) Members, up to a maximum of 4 places per company. Any additional places will be invoiced at £95+vat.

Tickets for Associate Members remain at £95+vat. Non-member places are priced at £195+vat.

Unsure if your company is a member? Please see our Full list of AOP Member Companies.

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