Last chance to book AOP Forum on 17 May

Now is your last chance to book for AOP's Social Media/Communities Forum on Tuesday 17 May. Speakers from Havas, Mumsnet, Brandwatch, Haymarket & Sift. With free places for publisher members - check out the full schedule of what's going to be covered:

book your place - (free places for publisher members - details below)

Integrating Social And Traditional Content - Overview

Ben Heald, CEO, Sift (Chair)

* Developing successful social strategies
* The editorial impact
* Technical challenges
* Monetisation

Rules Of Engagement

Carrie Longton, Co-Founder, Mumsnet

* Key considerations for developing a community
* The principles of community engagement
* Rules of engagement for brands with online communities

The New Mashup - Social Media Meets Publishing

Giles Palmer, Founder and CEO, Brandwatch

* Social versus professional - the differences
* How social media extends the life of a story
* Free vs Paid
* Traffic and ad models - and how to grab some ground back from Google

Moving beyond the ‘like’ button – how publishers can adapt to the social needs of agencies

Amy Kean, Director of Social Media, Havas Media

* Platforms vs. people
* The publisher’s role in paid, owned and earned media
* Working with agencies to create and commercialise a truly social offering

Cat Herding For Beginners

Stuart Forrest, Publishing Director, PistonHeads (Haymarket) Case Study

* How a traditional media owner integrated a non-traditional business, and made it work
* Changing traditional roles
* Key principles for moderating and monetising communities

Full timings for the event / book your place

New Pricing Structure for Members

Attendance at our Forums is now free for Publisher (Board and Affiliate) Members, up to a maximum of 4 places per company. Any additional places will be invoiced at £95+vat.

Tickets for Associate Members remain at £95+vat. Non-member places are priced at £195+vat.

Unsure if your company is a member? Please see our Full list of AOP Member Companies.


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