La Place Media
is an exchange of the biggest online media companies in France, including newspapers, magazine companies and broadcasters, reaching 28 million unique users and delivering more than four billion monthly impressions across more than 80 sites. These publishers believe that collective scale, reach and data will deliver success for them online and have selected Rubicon Project to power the exchange the best platform for automated trading and data-driven advertising.
La Place Media reveals its Strategy and adds new partners
September, 2012 - Pioneer and leader of Premium Ad exchanges in France, LA PLACE MEDIA, started selling the qualified digital audience of premium media websites of Amaury Médias
, Lagardère Publicité
and TF1 Publicité
, exclusively from August 1st
in beta version.
They also announced the addition of new partners : 20minutes, aufeminin.com, Boursorama, La Dépêche, Doctissimo, Marie-Claire et Sud-Ouest. The Publisher led Ad Exchange now offers a qualified audience of more than 28M unique users per month
* (65% reach), across 80 media brands
, on 4BN impressions per month available via RTB
LA PLACE MEDIA has selected the Rubicon Project’s
REVV Platform as the underlying technology to power the premium exchange.
Fabien Magalon, Managing Director, LA PLACE MEDIA, explains, “I am both proud and excited to welcome today in LA PLACE MEDIA so many new fantastic publishers. Thanks to their Premium brands, LA PLACE MEDIA consolidates its unique positioning on the Adexchange market in France. By gathering our strengths within a dedicated organisation, we reach the scale to become a gravitational pole for demand.”
Jay Stevens, VP and General Manager international, continues, “This is an incredible innovation in the media industry, making the inventory of France’s leading websites available for bidding in one market place. We will connect this with over 70,000 buyers - via all the major trading desks, demand-side platforms (DSP) and hundreds of online advertising networks – to ensure these publishers maximise their yield from online advertising in real time.”
About La Place
to see AOP members and partners, Exchangewire
, Rubicon Projec
t and Guardian
share their perspectives on the new French Publisher initiative in a video on the La Place website.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500 and reaches a global audience of more than 200 million US and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). Rubicon Project’s real time trading platform, REVV®, helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers.
Rubicon Project is an Associate AOP Member