AOP has appointed Kurt Edwards, Head of Digital Sales at Bauer Media, as its new Commercial Committee Chair with immediate effect. He takes over the role from Gary Cole, previously at ITV.
Liz Somerville, Acting Director of AOP says, “Gary Cole did a tremendous job as Commercial Chair last year and has introduced a lot of initiatives – so we’re very excited that Kurt is taking on the role and will lead the group forward, it’s one of our most active and vocal groups. AOP’s committees are core to the association and their success is largely driven by an active and committed chairperson.”
Newly-appointed Chair Kurt Edwards said, “I’m delighted to take up this challenge – sitting in a room with some 25 of my fellow media owners – discussing how to improve our marketing offering. One of the things I would like to look at is the opportunity to work closer with agencies, to share new opportunities and resolve any pressure points. There are a lot of issues to get on the agenda and I’m looking forward to addressing this with my peers and on behalf of AOP.”
The commercial committee consists of Heads of Commercial from AOP member companies
, who meet to ensure that quality, branded content sites are well placed to take advantage of growth in the digital market.
AOP’s committees act as the engine room for AOP both in terms of tackling the collective issues effecting members business and setting the agenda for broader AOP activities such as research and events.
Kurt has led the Digital Sales team at Bauer Media since 2006. His key responsibilities include selling Bauer Media’s 15 Consumer Brands across mobile and online and driving digital learning across the Group. Kurt is also a member of an executive team developing Group strategy for websites and project managed the successful relaunches of heatworld.com and FHM.com.
Kurt joined Bauer Media (then Emap) in 2003; his first role was in Business Development, Interactive, where he was responsible for the commercial management of FHM.com. From there, he moved up to become Group Account Director, Radio. Prior to his current role heading up Digital Sales, Kurt spent a year as Commercial Director at Kiss Radio, developing and delivering the commercial strategy for London’s number one dance station. Kurt began his career at Capital Radio, joining as a Graduate trainee in February 1995. During his time at Capital Radio he also personally won two Media Week Awards for Strategic and Opportunistic Sales ideas.
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