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ITV Head of Online Research & Insight to speak at AOP Forum

Suzanne Lugthart, ITV Head of Online, VOD & Platforms Research & Insight will feature at AOP's Research Forum on 17 November at IPC Media.

The event will cover unlocking insight from changing online behaviour, and will explain cutting through the 'data jungle' to gain valid and relevant behavioural insight to be used by researchers, marketers and strategists to advance your business.

Book your place now or find out more about the event. - 50% discount for AOP members.

Derek Jones, Managing Director of MediaTel will chair the Forum.

Suzanne Lugthart, ITV Head of Online, VOD & Platforms Research & Insight Biography

Suzanne Lugthart heads up ITV’s Online, VOD and New Platforms research. Her team’s wide-ranging remit encompasses all B2C research for ITV’s non-television businesses, including cross-platform research which is helping them understand and connect the new and the old media worlds.

Prior to joining ITV in 2009 Suzanne trotted the globe researching mobile phones for Sony Ericsson. She has also served her time in the old media world, where she led Reader’s Digest’s commercial and NPD research teams for 5 years and was the architect of the annual Britain's Most Trusted Brands survey. Suzanne has an MBA in Marketing (with Distinction) from Cass Business School.

Suzanne will be presenting a case study for this AOP Forum, featuring research that has just been shortlisted for the MRS New Consumer Insights Award 2010.

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