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iPhone users more likely to pay for video content

Research from Olswang and YouGov has found that iPhone users are more likely to pay for content, particularly TV on demand.

The Olswang Convergence Survey found that 37% of iPhone users would be interested in watching mobile TV on demand in future. 41% of this group also said they would be willing to pay to access TV services which are normally free on mobile, such as 7 day catch-up.

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Source: Release

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