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IPC’s Wedding diversifies with online wedding planning tool

IPC Southbank’s Wedding magazine and Saffron Building Society have launched a new online wedding tool to help users to both plan and save for their wedding.

The site will form a new channel on www.weddingmagazine.co.uk as a content and commercial partnership, diversifying online revenue streams via a relevant, useful service.

Wedding Planner by IPC's Wedding titleWedding mag's new online wedding planner toolFeatures include moodboards and scrapbooks for early research through to a final plan with costs, which then feeds into a budgeting tool, linking to the option to open a Saffron high-interest-savings account as part of the site. The savings account is then linked to the tool, so users can display in real time their savings progress to their wedding plan.

Further benefits for account holders include premium content and special offers from partners such as Elemis. The additional content includes planning timelines, guest list planners, downloadable seating plans and checklists.

Wedding and Saffron will promote the wedding tool at Wedding’s stand at the National Wedding Show in London and Birmingham. Additional support includes online and in-magazine promotion within a range of IPC’s women’s brands, including Wedding, Marie Claire, InStyle, woman&home, Look, Now and goodtoknow.co.uk.

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