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IPC & MSN Advertising to speak at AOP Summit

AOP Summit 2010
Kelly Waters, Web Technology Director at IPC Media and Kelly Wearmouth, Head of MSN Sales, Microsoft Advertising are the latest speakers confirmed to take part in the AOP Summit: Building World Class Digital Media Businesses, taking place on 15 October.

There are now a limited number of places available for the event, so secure your place - book now.

Latest speaker list

Technology and Editorial Panels

Kelly Wearmouth

Kelly Wearmouth

Kelly Wearmouth is responsible for commercial management of the MSN.co.uk portal overseeing sales, marketing and editorial production.

Working with leading brands and advertising agencies Kelly’s role includes delivering marketing opportunities across content sponsorship and driving product innovation and development.

Kelly will feature on the Summit’s Editorial & Content Panel, alongside Matt Kelly, Digital Content Director, Trinity Mirror, Chris Barr, Senior Editorial Director, Yahoo (and Author of the Yahoo Style Guide), Robert Cullen, Head of Newspapers and Magazines, Adobe and moderating the panel, Dominic Collins, VP Portal & Audience Business Unit, Orange.

The session will ask: How is quality journalism going to pay for itself? How do we maintain high editorial standards and keep our audiences engaged? Is collaboration between editorial teams, clients and advertisers providing real commercial return?

Kelly Waters

Kelly Waters

IPC Media Web Technology Director Kelly Waters has been working in software development for about 25 years, 18 of which have been managing successful software development teams. He is responsible for web development and web infrastructure across all brands.

Kelly is also the author of one of the most popular blogs about agile development methods, 'Agile Development Made Easy!' and is an active member of AOP’s Product Development Committee.

He is speaking on the tech/product development panel at the event, with Stephen Dunn, Head of Tech Strategy, Guardian, Jon Mitchell, UK Country Manager, Spotify and another speaker to be confirmed soon, in a session moderated by Haymarket Group Director Patrick Fuller.

Product development is fundamental in delivering the best possible user experience and commercial goals. This session will look at the central discipline that bridges commercial, editorial and technology, and its increasingly important role in publishers’ businesses as interactive, multiplatform user experiences become the norm.

View the full programme.

Last year's event sold out early, so book your place online now.

When: 15th October 2010

Where: Westminster Bridge Park Plaza, London

Price: £395 + VAT for AOP members and £495 + VAT for non-AOP members

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