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Internet rivals radio for news

Internet news sources are seen as being as important as radio, according to an international survey of attitudes to media commissioned by the BBC, Reuters and the Media Centre.

Although only nine per cent of the 10,230 people surveyed said that the internet was their most important news source, this was the same figure as for radio. This figure rises to 19 per cent for people aged between 18 and 24, but only 3 per cent for the over 55s.

In the US, 14 per cent cite the internet as their most important news source, although only eight per cent of British people surveyed felt the same way.

The survey also looked at what news sources were the most trusted. It found that national television was the most trusted source of news, and that blogs were the least - a figure that stood for each of the 10 countries polled in the survey.

In the UK, the BBC News website was cited among the most trusted specific sources of news and in the US, CNN.com was also chosen as a trustworthy source.

Overall, 25 per cent of people said they trusted blogs, and 23 per cent said they distrust them, leaving the majority of people unsure.

Blogs are least trusted in Brazil, where just 20 per cent trust them and 45 per cent distrust them, and the US, with 25 per cent trust versus 38 per cent distrust. The US more than any other country has seen bloggers weigh into the political debate for the Republics and Democrats with highly partisan sites.

Blogs are most trusted in South Korea, where 38 per cent say that they trust them, and 3 per cent said that they were their first source of news.

The research was carried out by GlobeScan on behalf of the BBC, Reuters and the Media Center. It questioned people in the UK, the US, Egypt, Germany, India, Indonesia, Russia, Nigeria, South Korea and Brazil.

Source: Globescan - BBC/Reuters/Media Center Poll: Trust in the Media

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